By Samantha Stallard, Director of Marketing & Business Development
Love 'em or hate 'em, the New England Patriots beat the Los Angeles Rams 13-3 in Super Bowl LIII, tying the Pittsburgh Steelers for the most Super Bowl championships with six wins. It was the lowest final score in game history, causing most of Monday morning's office chatter to focus on the ads, musical performances, and controversies — Rihanna, Jay Z, and Cardi B all reportedly turned down offers to perform at the halftime show and Twitter hashtag, #ImWithKap, was trending all night in solidarity with Colin Kaepernick.
However, for the Concierge.com team and 9,000 music fans, Super Bowl Sunday was a day to recover from the *real* main event, DIRECTV's Super Saturday Night. Foo Fighters headlined the night along with an impressive list of support including Run The Jewels, Roger Taylor of Queen, and country superstar Zac Brown. A 72,000-square-foot Atlanta venue was transformed into the ultimate party place by Jack Murphy, the CEO of JEM Management, and the man who brought us into the project (Thanks Jack!). This is his 13th year working with DIRECTV and the ninth year he's produced Super Saturday Night. Simply put, Jack is the man! Construction on the space took 45 days and continued through Saturday morning, finally opening as a gleaming, three-story palace constructed of steel, aluminum, and wood with a 72x56-foot stage.
The awesome design of the event was inspired by the San Fernando Jackalopes, a fictional 1970s high school football team Foo Fighters band members portrayed in a promo video for the concert in January. Black and gold lockers displayed the hashtag for the event, #SuperSaturdayNight, as well as branding for the band and DIRECTV.
Keeping with the high school football game theme, a photo op invited attendees to pose on bleachers with posters cheering on the fictional team. Guests could also channel their inner rock stars by posing for photos on Dave Grohl’s infamous guitar throne, which rocked the iconic Foo Fighters logo.
"It’s quite simply rare to find partners who get it. You and your team just do. Resilient. Dedicated. Hard working - and all with a constant eye on the prize - and you all seem to do it with a genuine collective smile throughout. There is no [Super Saturday Night] without you and your team."
And Roger Hyde, SVP of Advertising and Creative Services for AT&T said "I am humbled to work with a team of such engaging, enthusiastic, passionate and incredibly motivated and highly talented individuals who won’t rest until everything is not only perfect - but several steps beyond! [Super Saturday Night] was the culmination of so many years of learning that permitted us to raise the bar on whatever we had done before. And we did it without any politics, egos or agendas, while delivering on the best audience experience possible."
The event was created as a VIP experience for all 9,000 guests, including the dozens of celebrities in attendance. We spotted Aaron Rodgers, Dak Prescott, Emily Ratajkowski, Jon Hamm, Keegan-Michael Key, Mark Cuban, Michael Strahan, Nina Dobrev, Paul Rudd, Peyton Manning, Ron Livingston, Sarah Hyland, Vanessa Hudgens, and Zachary Levi in the crowd, among many other A-listers.
We loved working on this project and are already buzzing about next year, and if we're being honest, rolling our eyes at the thought of The Patriots making it back again, too.
Photo courtesy: Kevin Mazur Getty Images for DIRECTV
Photo courtesy: @conciergedotcom Instagram
Photo courtesy: Jason Kempin Getty Images for DIRECTV