at home concerts

Results Are In: Quarantine Response Poll #2

By Samantha Stallard, Director of Marketing & Business Development

Last week, we posted a poll to our Twitter and Instagram communities, with questions ranging from, "Are you exhausted by your Zoom schedule" to "Are you doing DIY projects at home?" And the results are in! You guys are feeling burned out with all the time inside, are reading more than binging (seems suspect, but we're here to investigate), and are split on whether or not to order takeout. Missed our first poll? Read it here!

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Explore our questions and answers, as well as a few tips based on the results:

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Yes, my eyeballs hurt: 72%
No way it's how I connect: 28%

While this exhaustion also applies if you’re using Google Hangouts, Skype, FaceTime, or any other video-conferencing tool, virtual interactions can be extremely hard on the brain. Video calls impair our ability to access nonverbal cues (such as body language and hand gestures), requiring sustained and intense attention to words instead. 

To combat Zoom burnout, resist the urge to multitask and take breaks between sessions. Let your focus rest on the people in front of you, but be sure to take moments to look away from the screen by engaging with a pet or looking out the window to reset. Try to give yourself at least 10 minutes in-between calls to hydrate, meditate, or simply rest!

During this period of social isolation, it’s no surprise that people are consuming vast amounts of media, replacing time that could have been spent at dinners, concerts, and traveling staring at our devices. In fact, WhatsApp, Facebook and Instagram experienced a 40% mid-March usage spike as a direct result of the coronavirus.

Instagram is largely used to escape the harsh realities of our world while keeping up with loved ones and entertaining ourselves with celebrity content and short-form videos. It's also visually-focused, making the content easier to process. On the other hand, Twitter provides a never ending scroll of news and topical content, making escapism nearly impossible.

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Instagram: 66%
Twitter: 34%

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Binging Netflix: 30%
Reading new books: 70%

According to Adweek, 10 of the top shows across subscription and video-on-demand services are from Netflix, which reported 15.7 million additional global subscribers in the quarter. Executives attributed the quarter’s growth to an increase in demand for at-home entertainment.

But, you guys claim to be spending more time reading! This might be due to craving experiences that require more active participation than passively watching Ozarks, something more demanding of our attention. Check out 31 quarantine reads recommended by the Vanity Fair staff.

Right now many of us are searching for outlets to take our minds off of our current circumstances, which might explain the big win for concerts over self-help. Musicians have lead the charge with at-home concerts since many are already equipped with the sound equipment necessary for a digital performance.

Other arts venues have moved to streaming, too. Museums are offering virtual tours and theater groups have taken to showing performances of plays and musicals on streaming platforms like BroadwayHD and On The Boards. Comedians like Patton Oswalt and Maria Bamford are practicing their stand up routines on Twitter and Zoom, too.

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Self-help interviews: 10%
At-home concerts: 90%
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Inside streaming classes: 58%
Outside in nature: 42%
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Shopping for "real life”: 20%
Only buying sweatpants: 80%
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Support local and order delivery: 52%
Try exciting new recipes: 48%
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Yes, of course!: 62%
No, I'm not commuting: 38%
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No, just watching AD Open Door: 55%
Yes, I'm a weekend warrior: 45%
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Discovering new artists: 23%
Sticking to my favorites: 77%

Though we've gone through intense lifestyle changes and restrictions over the last two months, it seems the initial rush of panic, consumption, and shock has morphed into a more palatable routine. Americans are beginning to balance out their content habits, shopping routines (we can buy toilet paper again!), and workout schedules as we all adapt to continued #quarantinelife. 

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Feature image courtesy of Billboard